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The Vaping Market   arrow

The UK vaping and e-cigarette market has seen significant growth in recent years and is forecast to continue its growth at an incredible rate.

E-cigarette smoking is a popular method used by tobacco smokers to help them to quit smoking.  In addition, the vaping lifestyle market is also developing with an increasing demand for more advanced vaping devices and e-liquids.

  • 9m smokers in the UK (18% of population)
  • 2.5m vapers (5% of population) and growing annually
  • With 66% of smokers saying they want to quit (approximately 6m people), the vaping population is forecast to grow significantly in the next decade.
  • 28% of people use e-cigarettes to help them quit smoking.

The UK is the 2nd largest European market for e-cigarettes, and is forecast to grow by around 30% in the next 2 years:

  • 2014: £608m
  • 2015: £639m
  • 2016: £671m
  • 2017: £738m
  • 2018: £812m